LITTLE MACHINE MOPED
ILLUSTRATION | APPAREL DESIGN
Little Machine is a small brewing operation based out of Denver, Colorado whose primary focus (at least in my eyes) is to produce some tasty beers and make the somewhat serious brewing industry just a bit more fun, with playful names and flavors. They always seem to have their TVs tuned to fun, tongue-in-cheek things, like Baywatch TV, and always have some bouncy old punk, like Buzzcocks, on. For these reasons, they have always been a favorite of mine within the Denver brewing scene, so I was excited when they approached me about designing a shirt for them.
BACK-
GROUND:
RESEARCH PT. 1
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Little Machine’s basic concept that they presented me with was the idea of doing a shirt that pays homage to the Puch Maxi moped, no doubt due to summers spent riding these fun little guys around the city. Style-wise, Little Machine suggested something that was in the vein of what one might find in an owner’s manual.
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BACK-
GROUND:
RESEARCH PT. 2
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I began by poring over depictions of Puch mopeds, similar to those sent by the brewery as well as various sorts of old owner’s manuals, to get the general feel right.
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BACK-
GROUND:
RESEARCH PT. 3
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Upon gathering enough data and inspiration for the project, I began laying the groundwork for the design; opting to give the illustration a bit of a blueprint feel.
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FINISHED DESIGN
FIG. 001
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Various versions of the finished illustration for Little Machine, with version 1 being the one used on shirts.
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FIG. 002
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Closeup of finished design, as seen, screen printed on production shirt.
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FIG. 003
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Photo of completed design screen printed on raglan shirt, for added vintage feels.
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Creative Direction
Design
Illustration
Hand-lettering
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Photos provided by Little Machine