(UNDER CONSTRUCTION)
DEAR WORLD
BRANDING | LETTERING | ILLUSTRATION
I collaborated with Stay Gold to create branding for Dear World, an altruism-centered company whose focus is storytelling.
BACK-
GROUND:
ABOUT
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Dear World, a communication and connection technique/program wanted to update its identity. I worked, through Stay Gold, to create new elements for its brand, including its refreshed logo.
Dear World’s concept is based around the idea having people bond by way of expressing themselves and their story with marker, written on their skin.
Given the amount of character intrinsic in handwriting, Stay Gold and I felt that this very human element and all of its flaws was would be a great direction for the refreshed identity
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screengrab courtesy of Dear World
FINISHED DESIGN
FIG. 001
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After many iterations, a final identity for the brand was created. I feel the mix of swooping and printed letters hits the right tone for feeling friendly, dynamic, and real.
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FIG. 002
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I created a variety of designs for items such as collateral, using the brand’s new style and identity
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FIG. 003
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Proposed mural displaying core values
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Creative Direction
Design
Lettering
Illustration